To test the efficacy of our Dynamic Price Insertion product, airDPI® , a client* ran a controlled experiment in three of their most important European markets – their domestic market, one growth international market, and one mature international market – and analyzed the effect Dynamic Price Insertion had on each ads’ click through rate (CTR) and conversion rate. The control group in the study was shown a standard text ad copy. The experiment focused on adding dynamic pricing into the same text copy as the control group.
The experiment results show that there was marked improvement in the pre-defined KPIs in all three markets, resulting in substantial uplift in CTR (+33%), Conversion Rate (+94%), and Revenue (146.67%).
*Note: All information in the ads has been anonymized at the request of our client.