SunExpress, a Joint Venture between Lufthansa and Turkish Airlines, Will Deploy EveryMundo’s airTRFX® Solution to Increase Direct-Channel Revenue SunExpress, a joint venture between Lufthansa and Turkish Airlines, is partnering with EveryMundo, a global provider...
A variety of common “I want” scenarios result in micro-moments during which customers take steps or make decisions on the fly, typically on a smartphone. The traditional customer journey is fractured into dozens or hundreds of real-time, intent-driven...
Veteran of Multiple Leading Hospitality Companies Brings Insight and Expertise to EveryMundo, Leading the Company’s Deployment into the Global Hotel Industry One of the hospitality industry’s leading executives, Greg Pesik, has recently joined EveryMundo, a global...
In the first part of this article, we mentioned the different approaches that an account manager can use while optimizing an SEM campaign buildout. However, when dealing with a complex and robust account (for us that means an airline with more than 5,000 unique routes...
A typical airline report on SEM performance will show that the majority of revenue is generated by branded search queries (e.g., “american airlines flights”). Because Google Adwords attributes conversions back to the campaign that was last clicked, airline marketers...
