Fare Marketing – A Must-Have Capability in the Digital Age In today’s digital world, airlines must execute best-in-class Fare Marketing strategies if they intend to compete with Online Travel Agencies (OTAs) and Meta Search Engines (MSEs) for business and...
Volaris, Mexico’s second largest airline, partnered with EveryMundo to build their Fare Marketing infrastructure with their products: airTRFX, airSEM, airModules and FareWire. Using this robust Fare Marketing System, Volaris has increased organic traffic more than...
Travelers are searching for the best deals on flights, hotels, and rental cars online. By bundling together vacation offers, airlines can become a one-stop-shop for travelers booking their next trip. Vacation packages have historically been promoted and sold by...
Cape Air partnered with EveryMundo to develop comprehensive Search Engine Marketing, airSEM®, campaigns to promote all of their routes. Within 60 days of the campaign launch, Cape Air saw massive results. The strategy to maximize CTR by displaying highly relevant ads...
Copa Airlines deployed EveryMundo airSEM® and airDPI®, the EveryMundo tool for dynamic price insertion, in order to display dynamic fares in their paid search ads. These ads would automatically update fares in real-time using User Search Data from Copa Airline’s...
