The holiday season is just around the corner! This checklist was inspired by a recent analysis of two retail brands, and is meant to provide you with some of the best practices that we have found helped get the most out of this season. Here are some recommendations:...
One of the most interesting parts of our job at EveryMundo is performing SEM assessments for airlines. We have done this exercise for large, medium and small-sized airlines from diverse regions of the world. One might assume that, because airlines are highly complex...