by Ruben Alanis | Sep 28, 2022 | Airlines
Introduction The EM dataLayer, which contains information related to the content displayed on the airTRFX page, serves as a tool to create custom dataLayer objects needed by certain Tag Management Systems like Tealium and Adobe. How to use the EM.dataLayer to create...
by Ruben Alanis | Sep 22, 2022 | Airlines
Introduction In collaboration with the PROS team, EveryMundo has developed an Airline GA4 transition dataLayer . This structured approach enables tracking of a wide range of ancillary products. The comprehensive dataLayer described in this article may not be...
by Ruben Alanis | Aug 29, 2022 | Airlines
Introduction The EM.context data structure contains all the relevant data within the iFrame where the externalized module is implemented. It allows for the creation of custom dataLayer objects needed by certain TMSs such as Tealium and Adobe. Learn how to use...
by Ruben Alanis | Oct 14, 2021 | Airlines
Event tracking is one of the most powerful ways to measure EveryMundo airModules’ performance. By developing the airModules dataLayer we have made it easy for customers to implement event tracking on airModules to send the data to their own data mining software...
by Ruben Alanis | Nov 20, 2020 | Data Analytics
Proper tagging and Google Ads linking to Google Analytics are important to attribute sessions to the proper channel in the Default Channel Grouping of Google Analytics. In many cases, our customers report incorrect channel attribution in their Google Analytics...
