I am writing to share good news: EveryMundo has become an Amadeus partner. This collaboration will give airlines new capabilities to increase their traffic, enhance user experience and drive brand engagement across their digital channels – ultimately boosting their...
Airlines are beginning to realize the huge potential of big data – including user search data – for their marketing efforts. It’s only been a few short years since the industry began to come around to the techniques already broadly deployed across the...
With their travel revenue expected to reach $12.2 billion in sales – compared to online travel agencies such as Expedia: $9.2 billion and The Priceline Group: $9.2 billion – it’s no secret that Google has become a significant and influential force in the...
For decades, many airlines could rely on the strength of their brand power – their iconic brand names and respected, trusted standing with consumers – to win them the bookings and long-term loyalty of travelers. But unfortunately for airlines, brand power is no longer...
Mobile Focus If there’s one aspect of airlines’ direct customer acquisition efforts where there is opportunity to seize sizable market share, it is mobile customer bookings through the direct channel. Mobile conversion rates on carriers’ branded websites and apps are...
