by Seth Cassel | Oct 3, 2020 | home
Как зайти на Omg В наше время вопрос анонимности в интернете возникает довольно часто. Для одних пользователей это конфиденциальность при нахождении в глобальной сети, а для других обход всевозможных блокировок и запретов. С недавних пор в России и других странах СНГ...
by Seth Cassel | Apr 12, 2017 | Airlines, Personalization, Search Engines, User Search Data
Airlines are beginning to realize the huge potential of big data – including user search data – for their marketing efforts. It’s only been a few short years since the industry began to come around to the techniques already broadly deployed across the...
by Seth Cassel | Nov 15, 2016 | Airlines, Google
With their travel revenue expected to reach $12.2 billion in sales – compared to online travel agencies such as Expedia: $9.2 billion and The Priceline Group: $9.2 billion – it’s no secret that Google has become a significant and influential force in the...
by Seth Cassel | Aug 11, 2016 | Airlines, Digital Content
For decades, many airlines could rely on the strength of their brand power – their iconic brand names and respected, trusted standing with consumers – to win them the bookings and long-term loyalty of travelers. But unfortunately for airlines, brand power is no longer...
by Seth Cassel | Jul 26, 2016 | Airlines, Digital Content, Google, Search Engines
Mobile Focus If there’s one aspect of airlines’ direct customer acquisition efforts where there is opportunity to seize sizable market share, it is mobile customer bookings through the direct channel. Mobile conversion rates on carriers’ branded websites and apps are...
