As airlines navigate their many business development challenges – stringent regulations, tough competition, shrinking margins, and ever-changing traveler preferences to name a few – they have to pick their battles. It is essential for airlines to consider what to...
Promotions are an important part of every e-commerce search campaign. They enable businesses to advertise special deals to their target market in order to drive more traffic (through CTR) and at the same time increase conversions. Ad Customizers is a tool which allows...
Over the past couple years, the global roll-out of Google Flights has been one of the highest impact events affecting the search performance of the airlines with whom we work. This is true primarily from an SEO perspective, but Google Flights has also affected Paid...
EveryMundo is frequently approached by airlines to help construct “a mobile strategy.” The immediate flaw in that request is the assumption that an airline only needs one strategy to address the volume and diversity of mobile users. Mobile customers can be placed into...
