by Jason Glenn | May 12, 2017 | Airlines, Digital Marketing, Personalization, User Search Data
What to Know About User Search Data and Customer Data From Cookie-ing Understand the limitations of customer data from standard cookies Learn how airline user search data works See the benefits of leveraging airline user search data Here’s a riddle for you: If an...
by Jason Glenn | Apr 25, 2017 | Airlines, Google, Personalization, User Search Data
Airline marketing executives have finally come around to the idea that yes, big data is important for them, too. But now, they are growing increasingly frustrated to find that their willingness to change is being rewarded with a lack of clarity about what to do next....
by Seth Cassel | Apr 12, 2017 | Airlines, Personalization, Search Engines, User Search Data
Airlines are beginning to realize the huge potential of big data – including user search data – for their marketing efforts. It’s only been a few short years since the industry began to come around to the techniques already broadly deployed across the...
by Jason Glenn | Apr 11, 2017 | Airlines, Organic Search, Personalization, User Search Data
In a recent post about user search data, we talked about how airlines can use this data to provide more relevant experiences to customers visiting their online channels. But what exactly is user search data? Watch this 35 second video, showing an example of a...
by Seth Cassel | Nov 15, 2016 | Airlines, Google
With their travel revenue expected to reach $12.2 billion in sales – compared to online travel agencies such as Expedia: $9.2 billion and The Priceline Group: $9.2 billion – it’s no secret that Google has become a significant and influential force in the...
by Jason Glenn | Oct 27, 2016 | Airlines, Digital Content, Digital Power
As 2016 winds down, the airline industry finds itself fully engaged in a new wave of investment in digital – as opposed to physical – infrastructure. For decades, the world’s top carriers’ marketing budgets were focused on consumer-facing brand...
