by Seth Cassel | Apr 26, 2016 | Airlines, Organic Search, SEM For Airlines
In today’s customer acquisition landscape, airlines are navigating complex digital terrain in which online travel agencies (OTAs) and metasearch engines (MSEs) seize the majority of organic search traffic and, therefore, new customers. At EveryMundo, we’re working to...
by Seth Cassel | Apr 12, 2016 | Airlines, Google, Paid Search, SEM For Airlines
Across the travel industry, the battle for customer bookings is getting more aggressive than ever. The New York Times touched on the topic recently, outlining how hotels are engaging in a ‘tug of war’ with aggregator sites. According to the Times, many large hotel...
by Seth Cassel | Mar 23, 2016 | Airlines, Organic Search, Paid Search
As any busy professional knows, traveling for business and traveling for leisure are vastly different experiences. But there’s one area where the two really aren’t that dissimilar: the booking process. Most travelers – no matter their driving purpose – tend to start...
by Seth Cassel | Mar 11, 2016 | Airlines, Organic Search, Search Engines, Web Development
Download the 2016 Airline Marketing Outlook here! When it comes to customer acquisition, airlines face a more competitive and rapidly changing market than ever. For years, carriers have faced huge challenges in marketing and business development – challenges that...
by Seth Cassel | Feb 18, 2016 | Airlines, SEM For Airlines
Since the early 2000s, the rise and popularity of online travel agencies (OTAs) and metasearch engines (MSEs) has largely – and accurately – been attributed to travelers’ growing use of online search and their affinity for convenience and bargains. However, as the...
by Seth Cassel | Feb 4, 2016 | Airlines, Organic Search, Search Engines, SEM For Airlines
In almost all consumer-facing industries, online retailers and ecommerce businesses tend to think long-term when it comes to their customers. A site like Amazon, for example, does not propose to sell a consumer a single book – it aims to acquire a customer who will...
