Save perhaps the financial sector, few industries are forced to navigate as many laws, regulations, and unique constraints as the airline industry. However, if you strip away the many rules and requirements surrounding air transportation, an airline is no different...
As airlines navigate their many business development challenges – stringent regulations, tough competition, shrinking margins, and ever-changing traveler preferences to name a few – they have to pick their battles. It is essential for airlines to consider what to...
Over the past couple years, the global roll-out of Google Flights has been one of the highest impact events affecting the search performance of the airlines with whom we work. This is true primarily from an SEO perspective, but Google Flights has also affected Paid...
Recently, Google announced its intention to change the way its algorithm regards Doorway Pages. This prompted us to spend some time thinking about doorway pages in the context of our little universe of airlines. We asked ourselves the following question: would Google...
EveryMundo is frequently approached by airlines to help construct “a mobile strategy.” The immediate flaw in that request is the assumption that an airline only needs one strategy to address the volume and diversity of mobile users. Mobile customers can be placed into...
