by Seth Cassel | Jul 26, 2016 | Airlines, Digital Content, Google, Search Engines
Mobile Focus If there’s one aspect of airlines’ direct customer acquisition efforts where there is opportunity to seize sizable market share, it is mobile customer bookings through the direct channel. Mobile conversion rates on carriers’ branded websites and apps are...
by Erin Power | Jun 28, 2016 | Airlines, Digital Content
The frailty of first impressions emphasizes how important it is for organizations (big or small) to get it right upon first execution when localizing website content for a global product, message of brand – better known as glocalizing. A survey by Common Sense...
