by Jason Glenn | Apr 11, 2017 | Airlines, Organic Search, Personalization, User Search Data
In a recent post about user search data, we talked about how airlines can use this data to provide more relevant experiences to customers visiting their online channels. But what exactly is user search data? Watch this 35 second video, showing an example of a...
by Anton Diego | Aug 23, 2016 | Airlines, Digital Content, Organic Search
When it comes to mobile optimization, airlines are lagging behind…and unfortunately, the mobile gap is much bigger than most industry executives realize. As EveryMundo Co-Founder & CEO Anton Diego explains, airlines are making some misinformed assumptions...
by Seth Cassel | Jul 8, 2016 | Airlines, Organic Search, Search Engines
In response to the pressure OTAs and MSEs have put on their bottom lines, airlines are renewing their focus on e-commerce best practices to help cultivate brand-loyal customers. Across the travel and hospitality industries, brands are allocating large portions of...
by Seth Cassel | Apr 26, 2016 | Airlines, Organic Search, SEM For Airlines
In today’s customer acquisition landscape, airlines are navigating complex digital terrain in which online travel agencies (OTAs) and metasearch engines (MSEs) seize the majority of organic search traffic and, therefore, new customers. At EveryMundo, we’re working to...
by Seth Cassel | Mar 23, 2016 | Airlines, Organic Search, Paid Search
As any busy professional knows, traveling for business and traveling for leisure are vastly different experiences. But there’s one area where the two really aren’t that dissimilar: the booking process. Most travelers – no matter their driving purpose – tend to start...
by Seth Cassel | Mar 11, 2016 | Airlines, Organic Search, Search Engines, Web Development
Download the 2016 Airline Marketing Outlook here! When it comes to customer acquisition, airlines face a more competitive and rapidly changing market than ever. For years, carriers have faced huge challenges in marketing and business development – challenges that...
