In almost all consumer-facing industries, online retailers and ecommerce businesses tend to think long-term when it comes to their customers. A site like Amazon, for example, does not propose to sell a consumer a single book – it aims to acquire a customer who will...
Save perhaps the financial sector, few industries are forced to navigate as many laws, regulations, and unique constraints as the airline industry. However, if you strip away the many rules and requirements surrounding air transportation, an airline is no different...
Recently, Google announced its intention to change the way its algorithm regards Doorway Pages. This prompted us to spend some time thinking about doorway pages in the context of our little universe of airlines. We asked ourselves the following question: would Google...
