by Katharina Warzel | Jun 5, 2017 | Airlines, Digital Content, Digital Marketing, Dynamic Price Insertion, Paid Search, SEM For Airlines
What Are Price Extensions? How Can Dynamic Price Insertion Be Used in Price Extensions For Airlines? Price Extension Strategy for Airlines by Campaign Type What are Price Extensions? Price Extensions are prices for different products presented in a carousel format...
by Katharina Warzel | May 18, 2017 | Airlines, Digital Content, Digital Marketing, Google, Paid Search, SEM For Airlines
Dynamic Price Insertion for Google Display Remarketing for Airlines What is Dynamic Display Remarketing for Airlines? How Does Dynamic Display Remarketing Work? Set up Dynamic Display Remarketing with Prices Dynamic Display Remarketing Best Practices Dynamic Display...
by Katharina Warzel | Aug 4, 2016 | Airlines, Paid Search, SEM For Airlines
This blog post is a recap of the presentation “Lies, Damned Lies, and Search Marketing Statistics” given by Vistaprint SEO Manager (North America, Australia, New Zealand) Adria Kyne at the SMX Advanced Conference in Seattle, June 2016. During this presentation, Adria...
by Seth Cassel | May 24, 2016 | Airlines, Paid Search, SEM For Airlines
With 80 percent of airports and airlines investing in business intelligence (BI) solutions in the next three years, the success or failure of carriers’ BI initiatives will largely be driven by digital marketing. The travel marketing landscape today is about far...
by Seth Cassel | Apr 12, 2016 | Airlines, Google, Paid Search, SEM For Airlines
Across the travel industry, the battle for customer bookings is getting more aggressive than ever. The New York Times touched on the topic recently, outlining how hotels are engaging in a ‘tug of war’ with aggregator sites. According to the Times, many large hotel...
by Seth Cassel | Mar 23, 2016 | Airlines, Organic Search, Paid Search
As any busy professional knows, traveling for business and traveling for leisure are vastly different experiences. But there’s one area where the two really aren’t that dissimilar: the booking process. Most travelers – no matter their driving purpose – tend to start...
