Travelers are searching for the best deals on flights, hotels, and rental cars online. By bundling together vacation offers, airlines can become a one-stop-shop for travelers booking their next trip. Vacation packages have historically been promoted and sold by...
What Are Price Extensions? How Can Dynamic Price Insertion Be Used in Price Extensions For Airlines? Price Extension Strategy for Airlines by Campaign Type What are Price Extensions? Price Extensions are prices for different products presented in a carousel format...
Dynamic Price Insertion for Google Display Remarketing for Airlines What is Dynamic Display Remarketing for Airlines? How Does Dynamic Display Remarketing Work? Set up Dynamic Display Remarketing with Prices Dynamic Display Remarketing Best Practices Dynamic Display...
This blog post is a recap of the presentation “Lies, Damned Lies, and Search Marketing Statistics” given by Vistaprint SEO Manager (North America, Australia, New Zealand) Adria Kyne at the SMX Advanced Conference in Seattle, June 2016. During this presentation, Adria...
The world’s top international airlines may rule the skies, but they definitely don’t reign over the digital realm. Despite enduring brand recognition, even the largest global carriers still struggle to grow their direct channel acquisition– and therefore...
With 80 percent of airports and airlines investing in business intelligence (BI) solutions in the next three years, the success or failure of carriers’ BI initiatives will largely be driven by digital marketing. The travel marketing landscape today is about far...