by Seth Cassel | Apr 26, 2016 | Airlines, Organic Search, SEM For Airlines
In today’s customer acquisition landscape, airlines are navigating complex digital terrain in which online travel agencies (OTAs) and metasearch engines (MSEs) seize the majority of organic search traffic and, therefore, new customers. At EveryMundo, we’re working to...
by Seth Cassel | Apr 12, 2016 | Airlines, Google, Paid Search, SEM For Airlines
Across the travel industry, the battle for customer bookings is getting more aggressive than ever. The New York Times touched on the topic recently, outlining how hotels are engaging in a ‘tug of war’ with aggregator sites. According to the Times, many large hotel...
by Seth Cassel | Feb 18, 2016 | Airlines, SEM For Airlines
Since the early 2000s, the rise and popularity of online travel agencies (OTAs) and metasearch engines (MSEs) has largely – and accurately – been attributed to travelers’ growing use of online search and their affinity for convenience and bargains. However, as the...
by Seth Cassel | Feb 4, 2016 | Airlines, Organic Search, Search Engines, SEM For Airlines
In almost all consumer-facing industries, online retailers and ecommerce businesses tend to think long-term when it comes to their customers. A site like Amazon, for example, does not propose to sell a consumer a single book – it aims to acquire a customer who will...
by Seth Cassel | Jan 21, 2016 | Airlines, Organic Search, Paid Search, Search Engines, SEM For Airlines
Save perhaps the financial sector, few industries are forced to navigate as many laws, regulations, and unique constraints as the airline industry. However, if you strip away the many rules and requirements surrounding air transportation, an airline is no different...
by Alfonso Ramirez | Oct 15, 2015 | SEM For Airlines
A variety of common “I want” scenarios result in micro-moments during which customers take steps or make decisions on the fly, typically on a smartphone. The traditional customer journey is fractured into dozens or hundreds of real-time, intent-driven...
