by Jason Glenn | Feb 3, 2017 | Tracking Resources
Tracking Different Revenue Channels for Airlines How can airlines track Desktop, Tablet, Mobile, Tablet Apps, and Mobile Apps for iOS and Android in Google Analytics?What profiles need to be set up if the airline has a mobile responsive site vs. a mobile site and...
by Jason Glenn | Jan 6, 2017 | Tracking Resources
The correct set up of Google Analytics will allow for intelligent business decision-making and generation of insightful performance reports. Items that need to be addressed for properly configuring the Universal Analytics account include: Account, Properties, Views...
by Jason Glenn | Dec 7, 2016 | Tracking Resources
Proper attribution is often adversely affected by payment gateway referrals in an e-Commerce purchase funnel. This distorts data and hinders accurate analysis of traffic sources. Simply correcting this by using exclusions will greatly increase accuracy in...
