Report details ‘How Airlines are Navigating Turbulence in Online Customer Acquisition’ and is Now available for download
EveryMundo, a leading provider of performance marketing solutions for the global airline industry, today announced the release of a new report designed to help airline executives better understand and navigate the changing landscape of customer acquisition in the air travel sector. The 2016 Airline Marketing Outlook: How Airlines are Navigating Turbulence in Online Customer Acquisition is a free downloadable resource, available here.
The Airline Marketing Outlook report features insights from EveryMundo executives Anton Diego (Founder & CEO) and Seth Cassel (President), both of whom are top experts on the forces at play in the flight-booking landscape. As a provider of airline-focused marketing technology, the EveryMundo team has unprecedented knowledge on the strategies and tactics that can help airlines seize a higher number of online customer bookings and drive long-term revenue growth.
The Airline Marketing Outlook report sheds light on the transformative role of digital innovation in the airline industry’s approach to customer acquisition. As competition intensifies, airlines are turning to cutting-edge marketing strategies to capture and retain the attention of travelers in the crowded online marketplace.
The insights offered by EveryMundo emphasize the importance of leveraging data-driven tools to optimize pricing transparency, enhance user experience, and boost conversion rates. By understanding the unique behaviors of their target audiences, airlines can craft personalized marketing campaigns that not only attract more bookings but also foster customer loyalty.
Central to this strategy is the seamless integration of website development and performance marketing technologies, which ensure that airline websites provide fast, intuitive, and visually appealing experiences for users, ultimately translating interest into bookings.
In the report, Diego and Cassel outline the new challenges facing airlines in traveler acquisition and discuss how airlines can leverage new digital marketing ‘best practices’ to seize a greater number of online customer bookings and drive long-term growth. Their insights include:
· Advice on how carriers can drive stronger conversions on their branded websites
· Details on how recent industry developments (like the New Distribution Capability Standard and the rise of Google Flights) impact airlines
· Intel on how carriers’ OTA and MSE partnerships impact their overall marketing performance
· Tips on boosting revenue (and why add-on ancillaries aren’t the answer)
· Perspective on how and why ‘big data’ will – or won’t – provide long-term value to the air travel industry at large
“For too long, airlines have leaned on outdated marketing strategies and expensive third party referrals instead of seeking out innovative tools and tactics to drive sustainable revenue growth,” said Anton Diego. “But as carriers increasingly realize, they’ve been misspending their marketing budgets and failing to acquire long-term, loyal customers.
“We are thrilled to be releasing this report to help airlines make smarter use of their marketing resources in the year ahead,” Diego continued.
“Airlines have faced huge challenges in business development and customer acquisition for years – but they’ve largely failed to resolve to those challenges,” added Seth Cassel. “We hope this report will help carriers better address the shrinking margins, changing traveler preferences, and cutthroat competition for customer bookings that the airline industry has struggled with for so long.”
For more information or to interview Anton Diego or Seth Cassel of EveryMundo.