Engage with Customers in Creative Ways
EveryMundo Restart & Reacquire Best Practices
With air travel dramatically reduced as a result of COVID-19, airlines should seek out new and creative ways to connect with their customers in order to maintain the relationship. By doing this, airlines can continue to send content and messaging to users and remain top of mind when the customer is ready to travel again.
A best practice of this strategy was executed by Spirit and their “Taste for Travel” campaign.
Spirit: Taste for Travel Campaign
Products used: airTRFX Custom Pages
Spirit launched their “Taste for Travel” campaign which took culinary inspiration from destinations in their route network and shared recipes with their customers. The campaign was launched after travel restrictions had been announced and Spirit had reduced website traffic from travelers.
The campaign associates travel to these destinations with Spirit, and gives the customer a “taste” of traveling to each destination.
Spirit was able to create this campaign by leveraging airTRFX Custom Pages. On the Custom Page they promoted Spirit destinations and when users click on any destination, a signature recipe is available.
With more people home and cooking than ever, the content is both fun and practical for customers to use, and keeps their relationship to Spirit relevant during times when they are not traveling.
This campaign was shared via email to drive traffic to Spirit’s website and continuously engage and reengage with customers.
EveryMundo Restart & Recquire Playbooks:
Understand Demand
Understand search demand for all routes to determine which routes are best to reopen, and when.
In this Playbook:
Utilize User Search Data
Forecast market demand from SEM
Promote Deals & Offers
Compete to acquire and reacquire customers with real-time, targeted fare promotions.
In this Playbook:
Run Cross-Channel Campaigns
Promote Future Travel Today
Sell Reopened Routes
Determine strategic routes to reopen, then acquire passengers with scalable marketing strategies.
In this Playbook:
Optimize SEM for Strategic Routes
Communicate Route Availability
Inform your Customers
Best practices to inform customers on and off your website.
In this Playbook:
Effectively communicate policies, restrictions and key info on and off your website at scale.
Reacquire Loyal Customers
Acquire new customers and reacquire loyal customers by advertising loyalty benefits.
In this Playbook:
Promote loyalty benefits
Display real-time miles fares
Focus SEO Efforts
Drive qualified traffic to your website with airline-specific SEO strategies.
In this Playbook:
Optimize organic search position
Maintain high SEO performance
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