Focus SEO Efforts
EveryMundo Restart & Reacquire Playbook
SEO Solutions for Airlines
The COVID-19 crisis has hit the airline industry at a level that we haven’t seen before. This is reflected in the drop of activity across all marketing channels and certainly, SEO is not exempt from this.
However, although the recovery process will be bumpy, the search interest in booking flights online will eventually reach high levels again. The same happened after 9/11 and the 2008 crisis. When it happens, Google’s ranking algorithms will remain almost unchanged and the best SEO practices will still be relevant.
Therefore, airlines need to optimize their websites to exploit the revenue opportunities that a stable search environment will bring. In fact, Google recently recommended not to shut down websites or curtail SEO efforts during the COVID-19 crisis. This will minimize the negative impact in rankings when the search activity begins to normalize.
EveryMundo Restart & Reacquire Playbooks
Understand Demand
Understand search demand for all routes to determine which routes are best to reopen, and when.
In this Playbook:
Utilize User Search Data
Forecast market demand from SEM
Promote Deals & Offers
Compete to acquire and reacquire customers with real-time, targeted fare promotions.
In this Playbook:
Run Cross-Channel Campaigns
Promote Future Travel Today
Sell Reopened Routes
Determine strategic routes to reopen, then acquire passengers with scalable marketing strategies.
In this Playbook:
Optimize SEM for Strategic Routes
Communicate Route Availability
Inform your Customers
Best practices to inform customers on and off your website.
In this Playbook:
Effectively communicate policies, restrictions and key info on and off your website at scale.
Reacquire Loyal Customers
Acquire new customers and reacquire loyal customers by advertising loyalty benefits.
In this Playbook:
Promote loyalty benefits
Display real-time miles fares
Focus SEO Efforts
Drive qualified traffic to your website with airline-specific SEO strategies.
In this Playbook:
Optimize organic search position
Maintain high SEO performance
Ready to Restart & Reacquire Customers?
We’ll show you how.